Editorial

The High Point

Market
Growth
Customers
Columbus
Careers

01 · Columbus · Company perspective

Columbus Brands Are Meeting Social-First Buyers. What Does That Change?

Company perspective on where discovery now happens, and why being in the feed is not the same as being understood in it.

Pedestrians on a Columbus street with contemporary architecture and public art

02
Views Are Not Revenue: Why Good Content Still Needs a Sales Motion
Growth · Company perspective
The distance between a viral clip and a growing customer base is usually the conversation nobody staffed.
03
What the Comments Section Still Teaches Brands About Buyers
Customers · Analysis
Dashboards changed the scale of measurement. They did not replace reading what people actually wrote.
04
What Does It Actually Take to Get Good at Social Selling?
Careers · Company perspective
Not a following. A practice — built out of preparation, listening, filming, feedback, and repetition.
05
Columbus 2027: Where Could the Next Wave of Social Commerce Come From?
Market · Outlook
A forward-looking outlook. Everything below is analysis and trend-watching, not established fact.